As I reported last week, the Government has now spent in excess of £100 million on advertising since the start of the Coronavirus crisis last March and the spending continues unabated into 2021. Recently, we have seen a slew of new advertising, more and more of which are targeted at trying to convince people that everyone; your friend, your family member, and your neighbour, is a dangerous disease vector. The latest messaging insists that “Around 1 in 3 people have no Covid-19 symptoms and are spreading it without knowing it”, despite there being any hard scientific evidence to back this very specific claim up. It seems that the instruction has been sent to the communications team to harden up the messaging. This itself is based on the output of the SAGE meeting of March 22nd, […]
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